Variant #2: Tweet to Unlock.
What can we learn from this test?
Let’s have another look at the creatives side-by-side:
Variant #1: Email Subscription
Variant #2: Tweet to Unlock
Promotions which encourage readers to share socially can be effective campaigns to drive awareness into new audiences.
And if the offer is compelling, it can have a powerful viral effect.
However like all marketing campaigns, context matters.
In this case Unbounce are asking users to tweet that they are taking a ‘Noob’ course.
Considering that being a ‘Noob’ (‘newbie’ or ‘beginner’) in online circles is considered a derogatory insult, it’s no wonder people were hesitant to share socially!
It would be fascinating to see this same test applied to an offer such as:
“The Advanced Marketer’s Analytics Masterclass”.
I’d bet the numbers would look different.
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Check your email inbox.
Pick The Winner Round #3 should be waiting for you there.