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 What IF You Could Uncover The Most Profitable Digital Campaigns In Your Market… Before You Put Together Your Next Offer, Brief Your Agency, Or Spend A Single Cent On Advertising?

FUNNELS IN THE WILD BRIEFING

DISCOVER INSIDE:

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Backed by my 30-day money back guarantee.

You’ll love the insights & tools or I’ll personally send you your money back.

AN ALL TOO COMMON SCENARIO

You just had a killer idea for your next breakthrough lead-gen campaign. With no time to waste, you hit the ground running in hardcore build mode ⚒️

1

$

You spend a day fleshing out your Lead Magnet idea in Google Docs.

2

$$$

You’re gonna need that bad boy written by a professional. So you get the brief over to Sara, your word wizard.

3

$$

Meanwhile it needs to be professionally designed, so you connect in the design team.

4

$$$$

Next, the user journey. You’ll need an Opt-In Conversion Page and a Thank You Page. This one’s for Pete, your conversion designer. Then across to the Web Dev team to build.

5

$$$

The campaign needs to be integrated with your marketing CRM and of course you’ll need a badass lead nurture email series off the back of downloads. So you give Sara another call for the copy, then James who handles your automations.

6

$$$

Finally the home stretch. Time to fire up this funnel with traffic! Your friend Nancy used a great Facebook Ads crew, right? You jump on a discovery call & sign-up for a 90 day growth sprint.

7

$$$

You’re about to go live when your next door neighbour tells you that you should add video to the Funnel. *Sigh*. You call Jeff who’s a local videographer and beg him to fit you in this month.

At last…

After 11 weeks of heartache and $20k+ out of pocket…

Your funnel is ready to go live!

You run through a final test. 

Everything seems to be working as it should.

With a deep breath…

You ping the Ads team: 

“We’re ready to rock.” 

40 minutes later your phone dings. 

“All set for 9am tomorrow! =)

That night, sleep’s not difficult… 

It’s physically impossible.

You’re so wired with nerves that when daylight comes…

You’re not sure whether you’re happy or sad.

At last 9am ticks over. 

You wait with baited breath. 

And wait. 

And wait. 

2pm rolls around.

Can’t wait any longer. 

Pinging your Ads team:

“Any update pls guys?”

20 mins later:

“Hey! So we’re still waiting for Ads to be approved… sometimes it can take 48 hrs or more.”

Great.

You wait some more. 

One day. 

Two days. 

On the third day you jump in… 

Figuring out how to check Facebook yourself. 

Only served 843 impressions. 

Hmmm.

Cost per Link Click $3.35. 

No leads. 

“Guys, I’m starting to freak out here… what’s going on?”

“Please try to be patient, campaigns can take a week or even 2 weeks to establish themselves. Performance should stabilize soon.”

You grit your teeth.

Resolve to give it a chance.

And wait. 

Another 11 painstaking days.

Your fortnightly status meeting rolls around. 

You’re anxious to dive into the numbers. 

The Ads team is on the call. 

You look at the numbers together. 

501 Clicks.

$2.76 per Click.

Spent $1,383 so far.

Okay.

You look for the Landing Page conversion rate. 

1.9%. 

9 leads.

You grab a calculator.

Tap. Tap. Tap… Tap.

$124 / lead.

You stare at the number.

Feeling dizzy. 

Stomach sinking. 

 To make this work…

You needed leads for less than $50.

🥺

Here’s a crazy thought:

“What IF instead of risking it all starting from scratch, you knew the Ads, Landing Pages & Emails your top competitors are profiting from – right now?”

Sounds too good to be true?

Hang tight. You’re about to discover how.  

What steps do the world’s top agencies & digital marketers take to drastically…

Stack the odds of success in their favor

Before anyone ever puts pen to paper?

Step 1. Find where competitors are getting their traffic (Google Search, Facebook Ads, Youtube, LinkedIn, etc.)

Step 2. Identify the market’s top Ads (those that have been running for the longest time, with the most positive feedback).

Step 3. Map out the exact page-by-page funnels that the best performing competitors are using for their marketing campaigns.

Step 4. Uncover the competitor’s tech stacks (emails, SMS, marketing automations, social proof tools, etc.)

Step 5. See how they engage and follow up with prospects via email and other channels.

Do you agree these simple steps would drastically reduce the likelihood of failure?

Well here’s some good news. All of this info is readily available. 

If you know how and where to look.

Which is exactly what you’ll discover in the FUNNELS IN THE WILD BRIEFING.

Backed by my unconditional 30-day money back guarantee.

You’ll LOVE the tools, insights & funnel teardowns or I insist to send you your money back.

Who am I to be giving away…

Industry-insider ‘state secrets’?

Hi I’m Paul Giannotti, the founder of Persuasive Prose.

After starting out in 2010 managing Google Ad campaigns for Samsung and Pokerstars…

(10+ years in the industry. Yes, getting old ;)

And eventually going on to co-own a fast growing full-service digital agency…  

(Building a library of growth case studies in the process)…

Experience has taught me lessons the hard way:

Quality competitive analysis is absolutely essential to create competition-crushing campaigns. 

Sure, most agencies don’t want these “competitor-hacking” strategies out in the public domain.

Something about “secret sauce” they mumble… 

But I prefer my clients and network to be fully educated as to what’s working, and what’s not. 

We have more valuable conversations. We innovate faster. We win more often. 

The fact is that every big success I’ve been involved in… 

Is the direct result of in-depth competitive analysis, modelling the top performing teams, and innovating on what’s already working. 

This Briefing gives you the tools & insights to do the same.

And to shortcut your success I’ve included…

3 complete funnel teardowns where I dive deep into my favourite innovative funnels from 2021.

(I promise these will be 100% more insightful into what’s working now, than several fluffy $1,000+ ‘training courses’ combined).

Funnel #1: A coaching / consulting funnel that’s bringing in over $6.4/M per year. 

Funnel #2: An eCommerce YouTube Ads  Quiz  Free + Shipping  Monthly Continuity Offer funnel that’s rapidly scaling (hint: highly profitable). 

Funnel #3: A $57k / month 2-page funnel for online sellers, coaches, experts and consultants that completely removes the cost of customer acquisition.

All that and more inside FUNNELS IN THE WILD, which you can access instantly today for just $17!  

See you on the inside,

PAUL’S WORK HAS BEEN SEEN IN

“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale.

If you have the opportunity to work with Paul, take it!!

– Lachlan Berry (Onest Health)

“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple! So, yay, your letter totally rocked it!!”
– Lisa McQueen (CleanCorp)

“Working with Paul our results have improved dramatically. The turning point was the Facebook Ads focusing on testimonials and social proof. We’ve grown revenue to over $100k / month.”
– Neil (The horse Whisperer)

WHAT'S INSIDE THE FUNNELS IN THE WILD BRIEFING?

Here’s everything included when your order today:

FUNNEL TEARDOWN #1

$6.4M / YEAR COACHING FUNNEL

When you see how this team are generating over $539k / month using this highly optimized funnel, you’ll be furiously taking notes and action items.

INSIDE A $6.4M COACHING / CONSULTING FUNNEL

EVERY AD, FUNNEL PAGE, UPSELL, DOWNSELL, EMAIL

FUNNEL TEARDOWN #2

RAPIDLY SCALING eCOMM OFFER

When you find an eComm YouTube Ad Campaign that goes from spending $1k/day to $2k/day, to $4k+/day within weeks, you pay close attention.

FAST SCALING eCOMM FUNNEL

YOUTUBE AD ➡ QUIZ ➡ FREE + SHIPPING ➡ $40 / MONTH

FUNNEL TEARDOWN #3

TWO PAGE FUNNEL $57k+ / MONTH

If the idea of using a 2-page funnel to acquire new customers at breakeven (or even at a profit) excites you, you’re going to love this funnel breakdown.

HOW THEY PROFITABLY ACQUIRE NEW CUSTOMERS

SIMPLICITY IS BLISS!

DO IT YOURSELF KIT

TOOLS TO UNCOVER WINNING FUNNELS

After 13+ years in the business, my go-to tools to uncover top performing funnels across FB, YT, Google Search, eCommerce Ads, Native Ads and more.

Plus, these actionable bonuses:

FUNNELS IN THE WILD BONUS TOOL #1

10X FACEBOOK AD INTEREST TARGETING TOOL

With recent changes in iOS tracking, Facebook marketers have had to turn back to interest targeting. The problem is that Facebook’s Ad Platform limits the targeting options they suggest for any given topic you search. 

So our team built a tool that queries Facebook’s Graph API and returns ALL their available targeting options. Find new and under utilised targeting options with this useful tool.

FUNNELS IN THE WILD BONUS TOOL #2

1,378 “LARGER THAN LIFE” SAYINGS & METAPHORS

Adding sayings and metaphors to your copy is a great way to vibe with readers using language they’ll connect with. They can be used to convey meaning without actually making the statement the directly.

Plus, they make some of the all-time best email subject lines. These spike curiosity so much that readers can’t help but open to find out what you’re talking about!

FUNNELS IN THE WILD BONUS TOOL #3

198 PROVEN HEADLINE FORMULAS (WITH EXAMPLES)

You’ve probably heard that your headline is the deciding factor for whether up to 80% of readers will bother to read the rest of you Ad, Landing Page or Sales Page. 

Come out swinging by using this collection of proven headline formulas. Each example comes from a high performing control. With each formula you’ll see an example headline, helping you visualise how to apply it. 

FUNNELS IN THE WILD BONUS TOOL #4

197 “MUST OPEN” EMAIL SUBJECT LINES

Email still delivers the highest-ROI of all digital channels at $36 earned from every $1 spent (Litmus). But you’re not gonna get a piece of that revenue pie if your emails go unopened. 

Why not beat the blank page blues with a set of 197 email subject lines that have already worked? Categorised into the following ‘FOMO, curiosity drivers, sales based, updates, personal, fear based, promise based and shortcuts’, you’ll have examples for every reason to mail.

With my industry leading 10X guarantee

IF you feel for whatever reason that you have not received at least 10X the value than you paid for FUNNELS IN THE WILD, I request demand to pay your money back. Sound fair?

FUNNELS IN THE WILD BRIEFING

Yours today for only $606!

Today’s special introductory price: $17!

Backed by my unconditional 30-day money back guarantee.

You’ll LOVE the FUNNELS IN THE WILD or I insist to send you your money back.

Noticed you haven’t clicked the order button yet…

Maybe I can answer one of your questions?

A. Yes that’s right. You’ll have access to 3 best-in-class examples of digital funnels from the last 12 months. Page-by-page breakdowns. Upsells, downsells, check-out pages, and more. Complete libraries of the Ads being used. And follow-up email nurture series that you’ll be able model for your own business. Even if you’re not a Coach or Consultancy, eCommerce brand, or Online Seller, these funnels provide invaluable opportunity to model the best.

A. When you order through the secure Stripe-based checkout, you’ll be sent instant access (although it can take a few minutes to arrive). Everything is stored in Google Drive or as Google Sheets. So you can read online. Or, you can download for offline viewing – just in case you’re camping out in rural Africa and wanna brush up on your funnel knowledge ;)

A. You be the judge. I may have mentioned before, but this offer comes with a money back guarantee. And aside from the guarantee, this is foundational market research that I do when evaluating new markets. When I do this research for clients, it comes with a price tag (hint: it’s no where near close to what you’re paying). In this briefing, you’re getting 3X top performing funnels completely mapped out. Plus, my toolkit for doing it yourself for your market. And don’t get me started about the bonuses…

A. Yes, thank you for asking! You have an unconditional 30-day money back guarantee. If for whatever reason you feel that you have not received at least 10X the value than you paid, I insist to pay your money back. Plus, you’ll keep lifetime access to the Briefing.

A. *Scratches head*. I… never mind. Yes, yes I do.

A. Good question. Inside I’m sharing my top tools to run competitive analysis across the major digital marketing channels. Some of these tools are free. Some have a small lifetime access fee attached. A few offer monthly subscriptions. Honestly though, the advantage you’ll have after finding the top performing funnels in your market massively outweighs the costs.

A. I’ve been in the digital marketing industry since 2009 (my first professional gig was for a London-based digital agency managing Google Ads campaigns for Samsung and Pokerstars). I’ve also consulted with and delivered projects for clients of all sizes. I’ve been fortunate to see the results of hundreds of split tests and trials (learning what works and what does not), so you don’t have to!

A. I’m gonna to level with you. The price is too low for the value this briefing delivers. You have the opportunity to pick up this briefing today at it’s introductory price. The price will change soon, and it’s only going one way – up.

Claim your copy today

Backed by my unconditional 30-day money back guarantee.
You’ll LOVE the tools, insights & funnel teardowns or I’ll insist to send you your money back.
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