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LANDING PAGE, GOOGLE ADS
PROBLEM
The team wanted to attract families looking for home and bathroom renovations.
OPPORTUNITY
User research revealed people were actively searching Google for ‘renovations’ and related terms.
STRATEGY
Leveraged Google Ads to drive highly qualified users to a conversion designed landing page. Our Call to Action was a low risk offer, a ‘free renovation consultation’.
RESULTS
WHY THIS WORKS
👉 High quality design with amazing photos.
👉 Before and after photos, case studies & testimonials.
👉 Clear process and easy to understand.
👉 Low risk offer with next steps clearly laid out.
LANDING PAGES, LEAD MAGNETS, CONTENT MARKETING
PROBLEM
Paulette wanted to develop her thought leadership and extend her in-person training programs digitally. She needed a way to build her database, develop her brand and drive enrolments to her programs.
OPPORTUNITY
As a HR thought leader and trainer to teams in NAB, ANZ, and other prominent organisations, Paulette knows her stuff when it comes to HR, leadership and culture.
STRATEGY
I felt she just needed to share that wisdom via digital channels, recommending a strategy using a weekly email newsletters linked to valuable content lead magnets.
RESULTS
WHY THIS WORKS
👉 For thought leadership and advice firms, growing a community and continually offering value via content is the #1 strategy.
LANDING PAGE, FACEBOOK ADS
PROBLEM
Damien wanted to generate leads for mortgages and mortgage refinancing using digital marketing.
OPPORTUNITY
Challenging Damien and his team to develop a ‘niche’ approach using a dialled-in customer persona helped us create a more relevant campaign.
STRATEGY
Targeted people working in medical professions because Damien had great experience with medicos and could offer them tailored service. And they’re also high net wealth individuals!
RESULTS
WHY THIS WORKS
👉 By selecting a niche (physicians & medical professionals) we were able to cut through the noise by creating a highly relevant offer to our target market.
FACEBOOK ADS
PROBLEM
We needed a low cost way to reach property investors with specific investment opportunities.
OPPORTUNITY
Facebook offers broad targeting options around interests. After researching the options it was clear we could target investment based interests and put this ad in from of the right people.
STRATEGY
I developed a Facebook Ads campaign utilising Facebook’s Lead Ad type to showcase specific properties to the right demographic audiences.
RESULTS
WHY THIS WORKS
👉 Effective targeting selection.
👉 Long form copy gave readers all the information.
👉 Unique image that grabs attention.
👉 Facebook’s Lead Ad format makes it easy for users to enquire without leaving Facebook.
DIGITAL SALES FUNNELS, FACEBOOK ADS
PROBLEM
Neil was running his own Facebook Ads campaigns, but over the last 2 years his results were steadily declining and cost per new customer acquisition was increasing.
OPPORTUNITY
Facebook offers broad targeting options around interests. After researching the options it was clear we could target investment based interests and put this ad in from of the right people.
STRATEGY
Set about building Neil a sales funnel that attracted cold audience, re-engaged with his warm audiences and drove sales to the hot audiences.
RESULTS
WHY THIS WORKS
👉 Conversion optimized sales pages.
👉 Remarketing & abandon cart campaigns.
👉 Offered the books as a convenient PDF version.
👉 Created NPS feedback campaigns and collected 364 testimonials in 12 months.
CONTENT MARKETING, SEO
PROBLEM
The team wanted to increase their performance in Google’s organic search results. As Tim put it, “To be the market leader in personal financial planning”.
OPPORTUNITY
Set out to leverage best practices in content marketing and create content that’s high quality, bookmark worthy and share worthy.
STRATEGY
Created guide-based long form articles that delivered indisputable value. After identifying customer personas, only targeted one persona per piece.
RESULTS
WHY THIS WORKS
👉 Super helpful – answers questions!
👉 Great (clickable) title with a rock solid promise.
👉 Table of contents and easy to navigate article.
👉 Examples with relatable content.
👉 Short URL that is close to the target keyword.
DIGITAL STRATEGY, GOOGLE ADS, FACEBOOK ADS
PROBLEM
Departing from its initial identity of a “boutique” brand, the client wanted a brand evolution to reflect a more sophisticated and professional identity in order to differentiate itself as a premium centre.
OPPORTUNITY
To support both immediate enrolment goals and future growth, we needed to develop a digital strategy up to the task. After starting with an audit of their existing digital capabilities, I assessed their competitors across 11 core digital channels. Then delivered a multi-channel 12-month digital strategy linked to measurable KPIs.
STRATEGY
Focus on local area marketing (with 17 locations each was incredibly important in Google), with local SEO, citations, content and Google Ads. Support the brand with Facebook Ads. Improve conversions with a website refresh.
RESULTS
WHY THIS WORKS
👉 Captured the essence on the brand in the refresh.
👉 Highly effective Google Ads campaigns that focused on phone call conversions.
👉 Strong local branding presence through Facebook and remarketing ads.
GOOGLE ADS, LANDING PAGE, LEAD MAGNETS, EMAIL MARKETING
PROBLEM
The team were looking for ways to attract dentists to their professional development training courses.
OPPORTUNITY
Keyword research on searches via Google found ‘dental CPD’ was a great, highly relevant opportunity to target.
STRATEGY
Developed a Google Ads campaign directing traffic to a highly tailored landing page offering a series of ‘low risk’ free offers (otherwise known as lead magnets).
RESULTS
WHY THIS WORKS
👉 Highly targeted and relevant to their persona.
👉 Low risk offers made with lead magnets.
👉 Leveraged email marketing to follow up with leads, then engage with the sales team.
GOOGLE ADS, FACEBOOK ADS, CONTENT, ANALYTICS, DIGITAL STRATEGY
PROBLEM
Facing a stringent regulatory environment, the team decided to switch from the short-term loan market, and refocus their product offering on medium-term, secured loans. This pivot in their business meant we needed to rethink their entire digital strategy.
OPPORTUNITY
‘Secured loans’ and related terms are heavily searched on Google, so that would be the first channel to test. Then their target audience was easily targeted on Facebook, so that would be the second channel to test.
STRATEGY
Designing a digital strategy that allowed the team to test the new secured loans market in a controlled manner, with best practice data analytics. The goal was to prove profitability in this new market, then safely and systematically scale up the business.
RESULTS
WHY THIS WORKS
👉 Tested new messaging and design on a landing page first. Once the increase in conversions was proven, then rolled out changes across the site.
👉 Built a highly granular Adwords campaign (1,102 keywords with 1,344 ads and 19,000 negative keywords in the account).
👉 Targeted content to specific customer personas.
Accounting
Information Technology
Dental
Childcare
Real Estate
Events
Cleaning
Retail
Investing
Consulting
Technology
Trades
Financial Planning
Saas
Psychology
Apps
Education
Physiotherapy
Finance
Health & Fitness
Digital Products
Property
Roofing
Industrial
Equity Partners
Pest Control
Manufacturing
Membership Programs
“
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale.
If you have the opportunity to work with Paul, take it!!
– Lachlan Berry (Onest Health)
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