I'm Here To Help You Take Names Online.

Whether you’re a scrappy start-up or a seasoned brand, conversion-friendly copy paired with direct response campaigns will put more money in the bank.

AS SEEN IN

Hi I'm Paul 👋

10+ years ‘in the trenches’ digital marketing experience. Spanning campaigns for Fortune 100 clients at leading digital agencies, to writing high-converting direct response copy to help small businesses grow.

Originally from Melbourne, Australia, I’ve managed PPC accounts for Samsung and PokerStars, 3+ years in research & strategy at one of Australia’s top 10 websites, lead a fast-growing digital agency, and written copy for clients around the world.

Conversation starter: I’m passionate about travel, and fortunate to spend my time slow traveling the world. My girlfriend & I are currently eating our way through Asia! 🤤

Looking forward to sharing the wins,

Check out case studies and examples of my work:

FORMAL EDUCATION

Bachelor of Business (Finance)

The importance of numbers: profit, return on investment, cost per acquisition, conversion rates and more.

Masters in Communication (Advertising)

The importance of words: strategy, positioning, creativity, copywriting, psychology and more.

CERTIFIED DIGITAL MARKETER

COPYWRITING

LEAD GENERATION

PAY PER CLICK ADS

CONVERSION DESIGN

CONTENT & SEO

MARKETING AUTOMATION

Copywriting Mentors

Either via their insightful books, courses or one-on-one mentoring, these are the legends responsible for nearly all I know about marketing. If you want a world class marketing education, get your hands on their work!