Friendly, Professional, Expert Copywriting.

Hey, my name’s Paul. I’m a copywriter & digital marketer. With over a decade experience in the trenches, I help my clients grow using proven direct response copy and campaigns.

“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”

– Lisa MacQueen (CleanCorp)

⚠️ Course Creator, Coach or Digital Product Owner? Check This Out! 👇

After Trying Almost Everything And Being Stuck At $5,400 / month…

how we scaled online course sales by 2,778% To $111,000+ / Month (In 16 weeks)...

...With quick fixes to 3 digital marketing 'cardinal sins':

…With quick fixes to 3 digital marketing ‘cardinal sins’.

Your privacy is 100% protected.

PAUL’S WORK HAS BEEN SEEN IN

– Lisa MacQueen (CleanCorp)

COPYWRITING

LEAD GENERATION

PAY PER CLICK ADS

CONVERSION DESIGN

CONTENT & SEO

EMAIL MARKETING

“

“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale.

If you have the opportunity to work with Paul, take it!!

– Lachlan Berry (Onest Health)

"Lead Generation Funnel Converting 13% Of Cold Traffic Into Enquiries, With $20 to $1 ROI On Google Ad Spend"

Local Lead-Generation

LANDING PAGE, GOOGLE ADS

PROBLEM

The team wanted to attract families looking for home and bathroom renovations.

OPPORTUNITY

User research revealed people were actively searching Google for ‘renovations’ and related terms.

STRATEGY

Leveraged Google Ads to drive highly qualified users to a conversion designed landing page. Our Call to Action was a low risk offer, a ‘free renovation consultation’.

RESULTS

WHY THIS WORKS

👉 High quality design with amazing photos.

👉 Before and after photos, case studies & testimonials.

👉 Clear process and easy to understand.

👉 Low risk offer with next steps clearly laid out.

"Under $100 Cost Per New Client For Financial Advice Firm Using Persona-Targeted Facebook Ads & Opt-In Funnel"

Financial Services Growth

LANDING PAGE, FACEBOOK ADS

PROBLEM

Damien wanted to generate leads for mortgages and mortgage refinancing using digital marketing.

OPPORTUNITY

Challenging Damien and his team to develop a ‘niche’ approach using a dialled-in customer persona helped us create a more relevant campaign.

STRATEGY

Targeted people working in medical professions because Damien had great experience with medicos and could offer them tailored service. And they’re also high net wealth individuals!

RESULTS

WHY THIS WORKS

👉 By selecting a niche (physicians & medical professionals) we were able to cut through the noise by creating a highly relevant offer to our target market.

"2X Monthly New Enrolments ($9.9M Annual Revenue Uplift) With Comprehensive Digital Marketing Strategy"

Multi-Location Digital

DIGITAL STRATEGY, GOOGLE ADS, FACEBOOK ADS

PROBLEM

Departing from its initial identity of a “boutique” brand, the client wanted a brand evolution to reflect a more sophisticated and professional identity in order to differentiate itself as a premium centre.

OPPORTUNITY

To support both immediate enrolment goals and future growth, we needed to develop a digital strategy up to the task. After starting with an audit of their existing digital capabilities, I assessed their competitors across 11 core digital channels. Then delivered a multi-channel 12-month digital strategy linked to measurable KPIs.

STRATEGY

Focus on local area marketing (with 17 locations each was incredibly important in Google), with local SEO, citations, content and Google Ads. Support the brand with Facebook Ads. Improve conversions with a website refresh.

RESULTS

WHY THIS WORKS

👉 Captured the essence on the brand in the refresh.

👉 Highly effective Google Ads campaigns that focused on phone call conversions.

👉 Strong local branding presence through Facebook and remarketing ads.

"Property Investment Leads For $3.38 Per Lead Using Low Friction Facebook Ads Lead-Gen Strategy"

Property Investment

FACEBOOK ADS

PROBLEM

We needed a low cost way to reach property investors with specific investment opportunities.

OPPORTUNITY

Facebook offers broad targeting options around interests. After researching the options it was clear we could target investment based interests and put this ad in from of the right people.

STRATEGY

I developed a Facebook Ads campaign utilising Facebook’s Lead Ad type to showcase specific properties to the right demographic audiences.

RESULTS

WHY THIS WORKS

👉 Effective targeting selection.

👉 Long form copy gave readers all the information.

👉 Unique image that grabs attention.

👉 Facebook’s Lead Ad format makes it easy for users to enquire without leaving Facebook.

"Top Positions On Google For Highly Competitive Financial Advice Search Terms Using 'Skyscraper Content' Technique"

Financial Planning

CONTENT MARKETING, SEO

PROBLEM

The team wanted to increase their performance in Google’s organic search results. As Tim put it, “To be the market leader in personal financial planning”.

OPPORTUNITY

Set out to leverage best practices in content marketing and create content that’s high quality, bookmark worthy and share worthy.

STRATEGY

Created guide-based long form articles that delivered indisputable value. After identifying customer personas, only targeted one persona per piece.

RESULTS

WHY THIS WORKS

👉 Super helpful – answers questions!

👉 Great (clickable) title with a rock solid promise.

👉 Table of contents and easy to navigate article.

👉 Examples with relatable content.

👉 Short URL that is close to the target keyword.

"Increased Funded Loans By 527% In 3 Months Using Granular Google Ads Strategy With Conversion Optimisation"

Short-term Finance

GOOGLE ADS, FACEBOOK ADS, CONTENT, ANALYTICS, DIGITAL STRATEGY

PROBLEM

Facing a stringent regulatory environment, the team decided to switch from the short-term loan market, and refocus their product offering on medium-term, secured loans. This pivot in their business meant we needed to rethink their entire digital strategy.

OPPORTUNITY

‘Secured loans’ and related terms are heavily searched on Google, so that would be the first channel to test. Then their target audience was easily targeted on Facebook, so that would be the second channel to test.

STRATEGY

Designing a digital strategy that allowed the team to test the new secured loans market in a controlled manner, with best practice data analytics. The goal was to prove profitability in this new market, then safely and systematically scale up the business.

RESULTS